Michael Sarcone-Roach

September 2017

Created digital video content.
Created and presented growth marketing strategies to internal stakeholders and Executive team.

August 2015 - June 2017

Lead user research for marketing agency, clients include: Crossfit, Flatrate Movers & Nokia
Analyzed user requirements through use-cases and user-flows
Partnered with business analysts to create design for B2B & B2C products
Collaborated with Engineering to create specs
Created mock-ups, wireframes and experience maps to articulate vision, dependencies, and designs
Project managed multiple accounts simultaneously
Created, scheduled and facilitated branded content meetings with external stakeholders

September 2015

Lead user research & stakeholder interviews
Redesigned app navigation for improved time to value using prototyping and user testing

August 2009 - November 2014

Managed billing for over 1500 clients for one of the largest pet-care organizations in DC
Coordinated schedules for 60-65 pet care employees
Managed payroll
Onboarded and trained 30+ employees on customer service, customer retention, and customer satisfaction
Answered customer calls and general emails

February 2008 - November 2009

Assisted one of the top selling residential real estate teams in northern Virginia & DC
Designed brochures & wrote marketing copy
Held open houses and regularly interfaced with clients